As technology becomes increasingly democratized, consumption is changing. Audiences are becoming communities and social media has made everyone a media producer and given everyone a voice. Marketing is not a top down process but a system of awareness creation, buzz influence and the ability to track results across communities and outlets.

Motive is a next gen agency led by active participants and thought leaders in the convergence of tech and entertainment.

Strategies are based on deep research into audience motive & behavior. After which we can assemble teams and execute productions from guerrilla mobile drive-ins and flash mob events to large-scale offline/online integrated campaigns, to compiling extensive one of a kind trend packages.

We can do:
• Quantative and qualitative research into your current & potential consumers
• Planning and strategy
• Brand identity & positioning
• Creative & ideation
• Social media planning & management
• Offline integration
• Digital publicity
• Advise on emerging technologies
• Guerrilla & grassroots
• Theatrical & non-theatrical plans
• Partnerships & promotion
• Media planning

Motive provides a full circle service: from data gathering, insight, planning and strategy at initiation - to execution, campaign measurement, tracking and metrics accumulation, to case studies and white papers on completion.

We can provide appropriate strategies and execution for all tiers, and all type of client, and can assemble and manage specialty skill teams for all budgets.

Alex Johnson is a NYC based Experience Planner / Digital Strategist. She started her career within the commercial & music video world (including Radical Media, Partizan, Rose Hackney Barber) in London before moving on to head up online outreach & New Media initiatives at Sally Potter’s production company, Adventure Pictures.

Alongside devising tactics for low budget feature film promotion & cross-media project development for Endemol, Channel 4 & the ENO, she conceived The Sp-ark Project, a social learning/creative archive platform, currently being used at the University of London.

She then joined interactive marketing agency Deep Focus in LA as an Experience Planner (clients included New Line, Universal, HBO, Random House, Vitamin Water, Havaianas, Sundance Channel & The N) guiding thinking on audience insight, branding and strategic approach across Creative, Publicity & Media departments. stragety

Recently she worked with Seize The Media on Myspace/Hammer project Beyond The Rave , an online film release/social game; consulted for the IFP, guiding the organization’s rebrand & interactive re-launch, and is working with Lance Weiler to expand the open source Workbook Project . She is currently formulating a digital marketing campaign for Ballast (best director, Sundance 08), to be executed in January 09. Speaking engagements include Open Knowledge Conference, Internet Week NYC, DIY Day LA, Filmmaker Forum & Power to the Pixel. Alex is also a filmmaker, co-founder of interactive theatre collective Me & Them and writes a brand, behavior & trends blog called Motive.

Ana Domb Krauskopf is a journalist and film and music producer. Her work has always revolved around the creative industries. She is a researcher and graduate student at the Comparative Media Studies program at MIT where she works in the Convergence Culture Consortium. In her native Costa Rica, she co-founded Cinergia, the first film production fund designed to stimulate media activity in Central America and Cuba. There, she also worked with the Papaya Music label where she co-produced the Papaya Fest, an eclectic large-scale Central American music festival. She is currently working on her thesis on alternative film distribution.

Micki Krimmel is the founder of Sugar Packet, Inc. - a tiny company with a big mission – to fundamentally change our relationship with material items. Micki is well known in the “Web 2.0? space for her work in online community development and her popular website and video show at www.Mickipedia.com. As a social media consultant, Micki helps technology startups and media companies build sustainable communities for authentic conversation and engaged participation. Previously, Micki worked as Director of Community for Revver.com. She also built and managed the interactive department at Participant Productions, a media company founded with the express mission to engage audiences in movements for social change. While at Participant, Micki created the company’s first online activist community and led the interactive media efforts for An Inconvenient Truth as well as Participant’s other award-winning films.

Jon Reiss - Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed, award winning filmmaker who has produced and directed three feature films, Better Living Through Circuitry, Cleopatra’s Second Husband and most recently Bomb It, an in depth look at the explosion of graffiti culture throughout the world and the resulting battle over public space. Reiss created Hybrid Cinema to release Bomb It himself in the United States. He is writing a series of articles for Filmmaker Magazine discussing his experience creating a multi faceted strategy utilizing theaters, festivals, museums to screen the film in addition to pursuing alternative DVD distribution models to work in conjunction with the film’s release by Docurama/New Video. Jon has taught both film directing and production for the last 10 years most recently at the California Institute for the Arts where he created the class “Reel World Survival Skills: Everything I Wish I Had Been Taught in Film School.” This course covers the practical aspects of surviving as an independent writer/producer/director in today’s economy from finding a job, pitching and script development, to financing and new models of distribution. As an award-winning music video director, Reiss’s early credits also include four hour-long documentaries concerning the notorious performance group Survival Research Laboratories. Reiss got his start in DIY filmmaking and distribution at Target Video, a San Francisco based alternative video company where he covered much of the West Coast punk explosion and developed screening tours for those documentaries throughout Europe and the United States. For more information go to www.jonreiss.com. Jon can be contacted at jon@jonreiss.com

Hunter Weeks directed and produced 10 MPH and 10 Yards: Fantasy Football. Currently, he’s directing a film about a 2700-mile mountain bike race from Canada through the USA in the Rocky Mountains. He’s led efforts to bring major partners on board to help fund and promote the films, including such companies as CBS Sports, YouTube, Crocs, SmartWool, and Chipotle. He’s also the author of the 10 MPH DIY Manual, which discusses unique PR, Marketing, and distribution insights on how to distribute indie films both digitally and conventionally without a major distributor. Known for his strong eye for composition, Hunter has a passion for photography and world travel. He’s been published in numerous periodicals, including FHM, Maxim, Boston Globe, CNET, Sync Magazine, Hemispheres, and Intersection Magazine. Hunter currently lives in Denver, Colorado, where he splits his time between the mountains, film projects, and photography.

Liz Rosenthal - An early advocate and pioneer of digital distribution and filmmaking, Liz is a digital film and media expert. She advises international media companies, film financing organisations, filmmakers and film festivals about using cutting-edge distribution and production techniques and new film business models. Liz has recently been appointed as the Digital Distribution Strategy Advisor to the UK Film Council. She is the Founder and Director of Power the Pixel http://powertothepixel.com an organization that provides the film and media community with the latest knowledge about the digital changes that are transforming the film business. PTTP organises The Digital Distribution Forum for Independents during London Film Festival, connecting the UK film industry with key innovators of the digital revolution, pioneering new distribution and finance models. Power to the Pixel also organizes high level training and educational events for the film community. Liz was the Programme Director of Digimart’s Global Digital Distribution Summit, http://www.digimart.org in Montréal another ground-breaking event that brought together for the first time ever leading filmmakers, innovators and digital pioneers from around the world, who are building new film distribution models. She is invited regularly to speak at international conferences, film festivals and leading film schools including Berlin, Cannes, Rotterdam, London and Edinburgh Film Festivals, Screen International Conferences and lectured at EAVE, The Media Business School in Ronda, BAFTA, The National Film and Television School, for Skillset, The ICA and The National Film Theatre in London.