motive :: wbp

As technology becomes increasingly democratized, consumption is changing. Audiences are becoming communities and social media has made everyone a media producer and given everyone a voice. Marketing is not a top down process but a system of awareness creation, buzz influence and the ability to track results across communities and outlets.

Motive is a next gen agency led by active participants and thought leaders in the convergence of tech and entertainment.

Strategies are based on deep research into audience motive & behavior. After which we can assemble teams and execute productions from guerrilla mobile drive-ins and flash mob events to large-scale offline/online integrated campaigns, to compiling extensive one of a kind trend packages.

We can do:
• Quantative and qualitative research into your current & potential consumers
• Planning and strategy
• Brand identity & positioning
• Creative & ideation
• Social media planning & management
• Offline integration
• Digital publicity
• Advise on emerging technologies
• Guerrilla & grassroots
• Theatrical & non-theatrical plans
• Partnerships & promotion
• Media planning

Motive provides a full circle service: from data gathering, insight, planning and strategy at initiation - to execution, campaign measurement, tracking and metrics accumulation, to case studies and white papers on completion.

We can provide appropriate strategies and execution for all tiers, and all type of client, and can assemble and manage specialty skill teams for all budgets.